Work / Internal tool · AI + CRM
An AI cockpit for Meta ads and the leads they bring.
TypeInternal tool
What we builtCRM + AI ads engine
PlatformWeb
Delivered in[X weeks]
01 · The client
[Add who uses the cockpit]. Leads from Meta ads were tracked separately from the ads themselves, so it was hard to see which campaigns brought real deals.
02 · What they needed
One place that tracks every lead from first click to closed deal, and tells you which ads to fix, scale or stop.
03 · What we built
01Lead pipelineLeads, follow-ups, demos and deals in one view.
02AI recommendationsSuggestions and flags for your Meta ads.
03Team follow-upsReminders so no lead goes cold.
04Campaign reportingWhich ads bring real deals, not just clicks.
“We wanted to know which campaigns were bringing in actual deals, not just clicks. Seeing leads, follow-ups and campaign results together helps us decide where to focus our efforts.”